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South University TV: Exponential Success
Creatives aren't typically lauded for their math skills, but when South's creative team discovered that the latest South University TV initiative would involve two spot lengths, eight campuses, eight...
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Waverly Wants You to Choose Their Next Ad Campaign
Hey, everyman: You've been promoted to Creative Director! Welcome to the new egalitarian reality of online research. More and more brands are tapping the low-cost online tools and giving anonymous...
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Uncharted Territory: Sokolove Law Brand Identity and Standards
When Sokolove Law first approached BKV about creating a comprehensive branding document, we were at once eager ... and only a little daunted. After all, while we were thrilled to have the opportunity...
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Google Instant Previews & SEO – Welcome to the Newest Form of Optimization:...
This week Google rolled out an update to their search UI called Google Instant Previews. This update allows users to see visual previews of web pages before they click through on a search result....
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Wipe a Nose. Build a Brand.
For the savvy marketer... even product packaging can become a platform for branding. Nobody seems to understand this better than the folks at Trader Joe’s. Their store brands personify their...
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Recent Logo Disasters Prove Customers are Emotionally Invested in Your Brand
What if your company put a ridiculous amount of time and money into designing its new logo only to find out your customers hated it? This recently happened to not one, but three major brands. Just...
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Feeding the Tree: Growing Your Social Presence the Honest Way
I recently had the privilege of attending a unique Atlanta conference focused on topics surrounding startup nonprofits, Plywood Presents. The speakers were as varied as the facial hair worn by the...
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Twitter Redesign
Just when we get use to Facebook changes... Twitter throws us another curve ball. Go ahead, log in to your account on Twitter.com or Tweetdeck and see what they have introduced! And yes, be prepared...
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5 Quick Tweaks to Optimize Email for Mobile
With more and more emails being opened on mobile devices, responsive design has become a priority for many marketers. But not everyone is ready for the time and investment costs needed to create a...
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Display Resolutions – One Size No Longer Fits All
The good news? Screen resolutions are improving. The not-so-good news? Content is now fuzzy and pixelated, because marketers are using one image size regardless of the device.EXPENSIVE DEVICE + HD...
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